Imaginarium
Here, I present a collection of products developed over the time I worked as a product designer at Imaginarium, a store known for its diverse range of products, playful style, and fun design.
During this period, I had the opportunity to create and apply my designs to a variety of items, always focusing on providing unique and delightful experiences to customers.
Each product was carefully designed, with exclusive illustrations and prints that combine creativity, functionality, and the irreverent spirit of the brand. Through this work, I aimed to translate Imaginarium's concept into pieces that not only capture attention but also create an emotional connection with the audience.
I hope you enjoy the diversity of ideas and the attention to detail present in each piece of this collection.
Tropical is a pattern that celebrates the richness of the nature, capturing the lightness of flowers and the freedom of birds in a vibrant and captivating composition. Inspired by Brazilian nature, it conveys freshness, energy, and the joy of tropical landscapes.
A Fresh Start
Fresh Start is a pattern that captures the essence of the Brazilian summer, drawing inspiration from coastal nature to celebrate the beginning of a new year. It reflects a forward-looking perspective, embracing new beginnings with positivity and good intentions. In addition to applying the pattern to various products, such as bags and backpacks, I also designed the illustrations for the monthly planner and agenda covers, ensuring a vibrant and authentic visual identity.
Garden History
These floral patterns were designed for the women's spring collection, bringing lightness and elegance to various products. With soft colors and a rich variety of flowers, the design evokes the feeling of a blooming garden, where beauty and renewal are ever-present.
Positivity
Positivity is a highly modern pattern inspired by contemporary trends. This illustration, featuring fruits, flowers, mushrooms, insects, and cats, was enjoyable to create and resulted in a playful and whimsical atmosphere.
My favorite thing in the world: Cats!
The pink cat from the Positivity pattern was such a hit that it led to a new color variation, which then evolved into an entire collection!
One of the first projects I worked on at Imaginarium was designing characters for the Mascotinhos pillow collection. All the characters in this collection are exclusive designs I created for the brand. In addition to the characters, I was also responsible for designing the logo. It was a great pleasure to be part of this project!
As a huge fan of the books, movies, and even the game (Hogwarts Legacy), working with this license was one of the most incredible experiences of my career. It was truly both a great challenge and a great honor to meet the Warner Bros. Brazil team and have access to all the graphic materials for licensed products. I hope the products I created brought joy to Harry Potter fans, just as I was immensely happy to design each one with great care and passion.
My initial idea for the characters in this collection was to have an object attached to their hand with a magnet. The object was meant to represent a bit of the character’s personality – the fans will know what I mean.
Imaginarium
Here are some other products I designed that became best sellers. The most exciting part of the creative process is the challenge of transforming something ordinary into something playful and fun—like a pizza board with challenging phrases on each slice, a wall hook that looks like a keyboard, or a blanket with sleeves featuring a crossword puzzle about the world of cinema.
Thanks for watching!
I am grateful for the experience and the knowledge I gained during the years I worked at Imaginarium. The images on my website were taken from the company's website and social media and are used only for illustrative purposes as part of my professional journey.
